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From global fragrance launches to defining moments in fragrance, fashion and beauty, co-anu has delivered influencer campaigns for some of the world’s most recognised brands.
From creative strategy to end-to-end influencer management and communications, we deliver globally at scale, creating high-impact launch moments that command attention, drive conversation and deliver measurable results.
Discover below a selection of launches we’ve supported around the world.
Million Gold for Her
A bold new chapter for Rabanne’s iconic Million universe, Million Gold for Her brought a distinctly feminine energy to the franchise. A grand floral built around white flowers, rose and mineral musk, it pairs statement fragrance with the house’s unmistakable gold codes.
FAME + Phantom, Million Gold, Olympéa + Invictus
An opulent evolution of Rabanne’s Million world, Million Gold Royale pushes the house’s signature glamour into richer, more indulgent territory. Designed to command attention, the launch builds on the bold, high-impact attitude synonymous with the Million name.
Two of Rabanne’s most recognisable modern fragrance franchises, FAME and Phantom translate the house’s futuristic, playful identity into scent. Their instantly recognisable robot bottles and bold personalities have helped create a new generation of Rabanne icons.
1969 Nano Bag & Personalised Charms
An icon of Rabanne fashion, the 1969 bag reimagines the house’s pioneering metalwork in an instantly recognisable accessory. The introduction of playful charms brought a new layer of personalisation, allowing the icon to become an even stronger expression of individual style.
Potions & Remedies
Inspired by the imagined forgotten formulas of founder William Penhaligon, Potions & Remedies turns fragrance into a playful apothecary of moods. Each scent is conceived as a botanical concoction designed to calm, excite, uplift or seduce.
Portraits
One of Penhaligon’s most distinctive collections, Portraits brings an eccentric cast of British characters to life through fragrance. Recognisable by its sculptural animal-head bottles, the collection combines luxury perfumery with wit, intrigue and quintessentially British storytelling.
La Bomba
La Bomba is Carolina Herrera’s joyful celebration of freedom, transformation and unapologetic self-expression. Presented in a jewel-like butterfly bottle, the floral-fruity fragrance combines pitaya, red frangipani, cherry peony and solar vanilla for a bold new feminine signature.
The Cloud Collection
Beginning with the original Cloud and expanding through new interpretations including Cloud Pink, the Cloud family has become one of Ariana Grande’s most recognisable fragrance signatures. Dreamlike, playful and instantly identifiable, the collection brings Ariana’s distinctive aesthetic into an evolving fragrance world.
LOVENOTES, R.E.M, Thank u , Next + MOD
Created to mark a decade of Ariana Grande fragrances, LOVENOTES introduced a collection of scents released exclusively across different regions of the world. Conceived as fragrant “letters of love” to her fans, the launch combined personal storytelling with a unique global release strategy.
Smurfs Limited Edition Collaboration
FarmHouse Fresh brought the instantly recognisable world of The Smurfs into beauty through a playful limited-edition collaboration. Nostalgic characters, vibrant packaging and the brand’s feel-good approach to skincare came together in a launch designed to delight both new and existing audiences.
MY.AVATAR
MY.AVATAR explores identity through the lens of a new digital generation. With a bold, contemporary aesthetic and an attitude rooted in self-expression, the fragrance translates Police’s disruptive personality into a world shaped by individuality and modern culture.
Aloha Coco & Coco Magic
Aloha Coco and Coco Magic translate Hawaiian Tropic’s iconic sun-soaked world into fragrance and body mist. Tropical, escapist and unmistakably summery, the scents capture the carefree feeling of warm skin, holidays and endless sunshine.
MCM Eau de Parfum
A bold translation of MCM’s fashion heritage into fragrance, MCM Eau de Parfum captures the brand’s spirit of travel, individuality and modern luxury. Its distinctive bottle reimagines the iconic Stark backpack, creating an instantly recognisable link between fashion and fragrance.