Since 2022, CO-ANU has delivered three global campaigns with the Jean Paul Gaultier Travel Retail team.
Across Le Male, Scandal and Divine, we translated the house’s iconic identity into elevated, shareable content designed for today’s digital audience.
CO-ANU brought Jean Paul Gaultier’s bold creative world to life through culturally relevant, social-first storytelling. From influencer strategy and creative direction to content production, each campaign was designed to feel unmistakably JPG while driving global engagement.
Iconic codes. Reimagined for social.
-
Translated JPG’s signature aesthetic for digital culture
-
Paired high-fashion visuals with creator-led storytelling
-
Built culturally relevant narratives around each fragrance
-
Maintained consistency across markets, talent and content
Every execution remained unmistakably Jean Paul Gaultier.
CREATIVE DIRECTION
