During 2025, we supported the launch of the new Cerruti VIVO 1881 fragrance across key markets, including Spain and France. From storytelling ideation to campaign execution, with paid media inclusion, we delivered a seamless campaign exprerience that exceeded projected results
VIVO 1881 Launch
Cerruti 1881 is the fragrance arm of the iconic Cerruti fashion house, founded in 1967 by Nino Cerruti. The name “1881” pays tribute to the year the Cerruti family’s wool mill was established, linking the perfume line back to its deeply rooted textile heritage. Known for elegant, clean, and timeless scents, Cerruti 1881 blends Italian refinement with French chic in its aromatic profile. Ther signature fragrances are designed to feel fresh, understated, and sophisticated.

IMPRESSIONS
19.5M
EMV
€394K
REACH
11.4M
INFLUENCERS
19
CAMPAIGNS
2
VIVO 1881 Launch in Spain
VIVO 1881 Launch in France
CAMPAIGNS INCLUDE


