A new launch, told through creators.
For the UK launch of R.E.M. Cherry Eclipse, CO-ANU delivered a creator-led campaign designed to build awareness, drive discovery and generate traffic to key retail partners.
Working across fragrance, beauty and fashion creators, the campaign combined organic storytelling with paid amplification to move audiences from discovery through to consideration and purchase.
OVERVIEW
Ariana Grande Fragrances is a globally recognised fragrance brand with a strong connection to beauty, pop culture and a new generation of fragrance consumers. Known for its playful, expressive approach to scent, the brand has built a distinctive fragrance world with a highly engaged global audience.
Creator authenticity drives discovery.
The campaign was built around content that felt native to both the creator and platform, allowing R.E.M. Cherry Eclipse to enter fragrance, beauty and fashion conversations naturally.
TikTok played a key role in organic discovery, while Instagram enabled high-performing creator content to be scaled through paid media.
INSIGHTS
INFLUENCERS
6
IMPRESSIONS
8.9M
TOTAL REACH
4.13M
