The BAD BOY launch was executed across the UK, France, Turkey, and Spain, with a strategic focus on TikTok and Instagram to drive traffic to the CH website, leveraging our key influencer partnerships to amplify brand awareness to key markets.
BAD BOY | GLOBAL LAUNCH
MAKEUP LAUNCH
The Carolina Herrera makeup launch was brought to life through seamlessly blended beauty and fashion. With a strong focus on storytelling and brand identity, the campaign integrated Carolina Herrera’s fashion heritage by orchestrating the delivery and rental of key fashion pieces for influencers.
From influencer curation and brief development to content oversight and production, every detail was managed to ensure a cohesive, elevated aesthetic. This tailored approach amplified the brand’s luxury positioning, resulting in a campaign that felt immersive, aspirational, and true to the Carolina Herrera world.
GLOBAL
CAMPAIGNS
Carolina Herrera is a luxury fashion house defined by timeless elegance, modern sophistication, and red-carpet glamour. This refined aesthetic extends seamlessly into its fragrance and beauty lines, where empowerment, femininity, and confidence take center stage. With best-sellers like Good Girl, the brand balances classic craftsmanship with contemporary, high-impact storytelling, while its makeup line brings couture-inspired design to everyday beauty. Herrera’s universe is cohesive, polished, and aspirational across fashion, fragrance, and cosmetics.
The global launch of GOOD GIRL leveraged NFTs and the Metaverse, with influencers driving engagement through a scannable QR code on the packaging. This innovative campaign connected consumers to a digital experience, amplifying the brand's modern, cutting-edge appeal.
GOOD GIRL | GLOBAL LAUNCH
