The BAD BOY launch spanned the UK, France, Turkey and Spain, using creator-led content across TikTok and Instagram to build awareness and drive traffic in key markets.
BAD BOY | GLOBAL LAUNCH
MAKEUP LAUNCH
A beauty launch with fashion at its core.
CO-ANU curated the right talent, shaped the creative direction and oversaw content production to bring Carolina Herrera’s couture-inspired makeup world to life across social.
The result was a campaign that felt bold, elevated and distinctly Herrera.
GLOBAL
CAMPAIGNS
Carolina Herrera is a luxury fashion house defined by timeless elegance, modern sophistication, and red-carpet glamour. This refined aesthetic extends seamlessly into its fragrance and beauty lines, where empowerment, femininity, and confidence take center stage. With best-sellers like Good Girl, the brand balances classic craftsmanship with contemporary, high-impact storytelling, while its makeup line brings couture-inspired design to everyday beauty. Herrera’s universe is cohesive, polished, and aspirational across fashion, fragrance, and cosmetics.
The global launch of GOOD GIRL, influencers brought the campaign’s digital experience to life, using NFTs and QR-led engagement to connect consumers with the launch in a fresh, interactive way.
GOOD GIRL | GLOBAL LAUNCH
