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  • TikTok account launch & growth

  • End-to-end social media management

  • Content planning & monthly calendars

  • In-house content creation (shoots + editing)

  • UGC sourcing, briefing & direction

  • Community management & optimisation

FULL SOCIAL ECOSYSTEM

BRAND
OVERVIEW

Ghost Fragrances launched in 2000 with the iconic Ghost The Fragrance, quickly becoming a defining scent in the UK market. Since then, Ghost has evolved into a widely recognised and accessible fragrance brand, rooted in the belief that fragrance is an expression of mood, personality and individuality. Ghost continues to create versatile, emotive fragrances that resonate with a broad and loyal audience, with a strong social-first strategy.

We built a scalable content model:

  • UGC content → trend-led, high-volume, native

  • In-house content → elevated, brand-building

  • Planned content calendars → consistent output

  • Reactive content → tapping into TikTok culture

ALWAYS-ON CONTENT SYSTEM

  • Daily content

  • Platform-native storytelling

  • Community engagement

FROM BRAND TO CULTURE

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