INFLUENCERS
147
CAMPAIGNS
9
28.2M
REACH
10.7M
IMPRESSIONS
Luxury moves with culture.
Across launches including FAME, PHANTOM, OLYMPÉA and INVICTUS, our approach balanced Rabanne’s heritage with the behaviours, communities and creative codes shaping culture today.
The result: global campaigns designed to feel consistent worldwide, yet relevant locally.
INSIGHTS
Bold by design. Built for social.
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Translated Rabanne’s visual codes for digital platforms
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Combined high-fashion aesthetics with creator-led storytelling
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Built distinct narratives around each launch
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Maintained a cohesive brand world across markets
Every execution remained unmistakably Rabanne.
CREATIVE DIRECTION
End-to-end global campaign delivery across 17 markets.
CO-ANU led:
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Global influencer strategy & selection
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Creative briefing aligned to the brand world
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Content production & approvals
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Market coordination & rollout planning
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Cross-platform distribution
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Performance reporting & optimisation
Across 9 major campaigns, execution was structured, scalable, and fully aligned with Rabanne’s global commercial objectives.
360 EXECUTION
GLOBAL CAMPAIGNS
Rabanne is a global fashion and fragrance house defined by bold creativity, innovation and a distinctly futuristic edge. CO-ANU has supported the brand across major fragrance launches, translating its iconic identity into culturally relevant, creator-led campaigns across global markets.
