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INFLUENCERS

147

CAMPAIGNS

9

Luxury today is cultural currency.

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Across fragrance and fashion, Rabanne’s launches speak to a new generation who see scent as identity - bold, expressive, and instantly shareable.

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From FAME & PHANTOM, OLYMPEA & INVICTUS, 1969 Nano Bag, 1 Million Royale, and 1 Million Gold, each launch required balancing heritage with modern relevance, translating global brand vision into culturally resonant moments across markets. Our role was to ensure every campaign felt cohesive globally, yet native locally.

INSIGHTS

Elevating iconic franchises through social-first storytelling.

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Across multiple global launches, we developed creative frameworks that:

  • Interpreted Rabanne’s luxury codes for digital platforms

  • Blended high-fashion aesthetics with creator-led authenticity

  • ⁠Positioned each product within aspirational, culturally relevant narratives

  • Ensured consistency across fragrance and fashion categories


From high-end runway energy to intimate lifestyle storytelling, the creative was tailored per launch while remaining anchored in Rabanne’s bold identity.

CREATIVE DIRECTION

End-to-end global campaign delivery across 17 markets.

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CO-ANU led:​

  • Global influencer strategy & selection

  • Creative briefing aligned to the brand world

  • Content production & approvals

  • Market coordination & rollout planning

  • Cross-platform distribution

  • Performance reporting & optimisation

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Across 9 major campaigns, execution was structured, scalable, and fully aligned with Rabanne’s global commercial objectives.

360 EXECUTION

GLOBAL CAMPAIGNS

Rabanne is a luxury fashion and fragrance house known for bold, high-impact scents. Originally born from the visionary fashion brand and now part of the PUIG group, the brand blends premium ingredients with innovative concepts to create unforgettable fragrances that embody confidence and a futuristic edge.

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