We led the UK end-to-end influencer campaign for the launch of GANT Fragrances, with a strong focus on bringing the brand’s fashion-forward identity to life. The campaign was crafted to engage a millennial audience, positioning GANT as a creative, stylish, and aspirational brand within the UK fragrance space.
OVERVIEW
UK
CAMPAIGNS
GANT is a heritage fashion brand rooted in American sportswear and European sophistication, known for its clean, preppy aesthetic and timeless lifestyle appeal. Its fragrance line extends this DNA seamlessly, offering fresh, understated scents that embody ease, comfort, and modern refinement. Designed for everyday wear, GANT fragrances capture the brand’s signature blend of casual elegance and effortless style, bringing its iconic lifestyle identity into a distinctive olfactory experience.
A split retail strategy across Boots and The Perfume Shop helped drive awareness, engagement, and sell-through. The campaign exceeded benchmarks for engagement and visibility, with audiences responding strongly to the premium storytelling and elevated aesthetic.
INSIGHTS
